Wolfgramm Holdings

AI with Aroha – How Māori Values Are Shaping the Future of Artificial Intelligence

Breviss Wolfgramm
Oct 20, 2025By Breviss Wolfgramm

Discover how kaupapa Māori and tikanga are guiding a new approach to AI ethics, automation, and leadership in Aotearoa – and why the future of technology must be built with aroha.

The Digital Future Needs a Cultural Compass

Wolfgramm Holdings believes Artificial Intelligence is no longer a futuristic concept – it’s already shaping how we work, learn, and connect.

But as algorithms become decision-makers, a simple truth emerges: technology without values leads nowhere good.

That’s where AI with Aroha begins.

In my opinion and in a digital context, Aroha means more than love – it means care, respect, and responsibility. When Māori values such as manaakitanga (caring for people), kotahitanga (unity), and whanaungatanga (relationships) guide AI development, we create systems that serve humanity, not replace it.

What AI with Aroha Looks Like

At Wolfgramm Holdings, we’re exploring how kaupapa Māori principles can shape AI design and training:

  • Manaakitanga: designing AI to support people, not displace them.
  • Kaitiakitanga: protecting data so communities retain control of their stories.
  • Kotahitanga: ensuring collaboration between tech leaders, Māori organisations, and AI developers.
  • Wairuatanga: embedding wellbeing, balance, and humanity into automation systems.

These aren’t buzzwords – they’re blueprints for ethical AI.

Why Businesses Need Culturally Led AI Training

For New Zealand businesses, the AI shift isn’t about replacing people – it’s about growing better people.

Our AI workshops educate organisations how to integrate AI technology to become operationally efficient while maintaining mana and mauri (spirit) in the workplace.

Leaders who understand both AI and aroha create a tangible ROI for there organisation and their people by embedding culture, innovation and trust – where humans and machines work together for good.

Ready to learn AI with Aroha?

Explore our upcoming workshops and cultural AI training sessions at wgholdings.co.nz or register via training.wgholdings.co.nz.

Let’s grow better people for a digital future built on aroha.