DHA Member Relational Engagement
& Cultural Capability Index
A structured and measurable pathway to build confidence, readiness and practical relational capability when engaging with Māori stakeholders, whānau, iwi, Māori data interests and Te Tiriti-informed health system expectations.
Prepared For Digital Health Association
This is not generic cultural awareness training. It is a sector-specific capability pathway that connects cultural engagement, digital health, data, co-design, governance and Māori health outcomes.
Digital Health is a Relationship Challenge
Many DHA members work in spaces where Māori engagement is no longer optional — it appears in product discovery, health data governance, procurement, co-design, community engagement, equity expectations and clinical safety.
The Gap
Many non-Māori professionals lack confidence in how to engage respectfully and practically with Māori people, Māori organisations and Māori frameworks.
The Cause
Not usually caused by a lack of goodwill — but by lack of structure, lived experience, practical behavioural guidance and safe learning environments.
The Solution
A practical, measurable and commercially scalable member pathway where professionals can build readiness in a structured way.
DHA Has the Ecosystem
DHA is already an ecosystem convener through education, partnership, advocacy, events, workshops, member forums and member communications. DHA does not need to create a new audience for this offer.
Education
DHA can offer members practical learning that strengthens sector capability across digital health, data, design and implementation.
Partnership
DHA can demonstrate meaningful collaboration with a Māori-owned provider with deep relational engagement expertise.
Leadership
DHA can show practical leadership on Te Tiriti, equity, Māori health outcomes and sector readiness — not just symbolically.
Foundation
DHA can help members build the relational capability needed for better digital health systems, safer implementation and stronger public trust.
Five-Tier Progression Framework
A scalable pathway from awareness through to premium transformation.
Awareness Webinar
DHA-hosted introductory event. 60–75 min online, co-branded, free or low-cost.
Three Core Modules
Paid pathway: Understanding Māori Engagement · Pōwhiri Readiness · Mana Motuhake & Self Determination. 75–90 min each.
Te Tiriti Through a Global Health Lens
Signature module connecting health, equity, Treaty understanding, system design, technology and Māori outcomes.
Executive & Governance Modules
Executive Leadership, Identity & Impact + Understanding Cultural ROI. For boards, founders and senior leaders.
Marae-Based Immersive Experience
For organisations ready for deeper transformation. High-trust environment — tikanga, pōwhiri, wharenui learning, shared kai and reflection.
More Than Training — A Measurable Index
The index gives DHA and its members a way to measure readiness, confidence and behavioural movement over time. Framed not as a pass/fail test — but as a readiness and growth tool.
Assesses capability across eleven domains:
Three Compulsory Assessment Points
The measurable capability journey: Awareness → Readiness → Practice → Leadership.
Baseline Index
Understand participant confidence, assumptions, experience level and readiness before formal learning begins.
Outputs- Individual readiness snapshot
- Cohort capability profile
- Key learning needs identified
- Risk areas identified
Post-Pathway Index
Measure learning uptake, confidence shift and practical behavioural change following completion of the core pathway.
Outputs- Capability movement report
- Module effectiveness insights
- Participant confidence comparison
- Recommended next steps
Practice Pulse
Understand whether participants are applying the learning in real work settings 12 weeks after the pathway concludes.
Outputs- Evidence of practice change
- Implementation barriers
- Improved engagement examples
- Premium progression opportunities
Three-Stage Pilot
A low-risk entry point progressing into deeper member commitment and value.
DHA-Hosted Webinar
Introduce the kaupapa, test member appetite and invite members into the paid pathway.
Paid Member Pathway
Deliver the practical readiness pathway to DHA members nationally across three online modules with capability index assessments.
Premium Progression
Deeper value for members and organisations ready to move into transformation.
A Simple, Scalable Commercial Partnership
DHA promotes the offer through member channels. WH delivers and administers. DHA members receive preferred access. WH returns an agreed partner fee from DHA-origin bookings.
Introductory Webinar
DHA-hosted, co-branded. Free or low-cost for members. Creates awareness and drives pathway uptake.
Paid Member Pathway
WH delivers. DHA receives a partner fee from all confirmed DHA-origin bookings.
Premium Progression
Advanced modules, executive sessions, team cohorts or marae experiences. DHA receives referral or partner fee.
Enterprise & Organisation
Separate referral fee for premium or organisation-wide engagements and large cohort bookings.
| Individual member pathway bookings (DHA-origin) | 20% of net revenue to DHA |
| Large enterprise or marae-based bookings | 10% of net revenue to DHA |
| Alternative fixed referral fee per booking | Agreed per booking |
| Team and enterprise bookings | Blended model |
What DHA Gains
This initiative helps DHA demonstrate that its commitment to Te Tiriti and equity is being translated into member capability, sector behaviour and practical support.
- A practical Te Tiriti and equity-aligned member benefit
- A new professional development offer for members
- A measurable capability index that can become sector-leading
- A Māori-owned delivery partner with credibility
- A scalable pathway from webinar to paid modules to premium transformation
- A stronger position in digital health equity and Māori health outcomes
- A commercial partnership model generating member value and partner revenue
- Demonstrated leadership translating Te Tiriti commitment into sector behaviour
What Members Receive
The immediate member benefit is confidence. The deeper benefit is trust.
- Practical confidence when engaging with Māori stakeholders
- Greater readiness for hui, pōwhiri and Māori partnership settings
- Clearer understanding of mana motuhake and self-determination
- Better ability to participate in authentic co-design
- Improved awareness of Māori data governance and kaitiakitanga
- Stronger cultural readiness for procurement and implementation
- A measurable index showing growth and capability movement over time
- A pathway for teams and leaders to progress into deeper learning
From Proposal to Pilot
Five confirmation steps to move from proposal into pilot.
- Confirm DirectionDHA confirms support for the readiness-first approach, capability index and three-stage pilot model.
- Agree Commercial TermsConfirm preferred member pricing and partner fee model.
- Design Member PathwayBuild landing page or referral pathway for members and develop the baseline capability index survey.
- Schedule & ActivateSchedule the introductory webinar through DHA channels and invite members into the first paid pathway.
- Deliver & MeasureDeliver the three core modules with assessment points and complete capability movement analysis.
"DHA has the ecosystem. WH has the pathway. Together, we can build the cultural and relational capability digital health needs to earn trust and improve Māori health outcomes across Aotearoa."
This initiative helps DHA demonstrate that its commitment to Te Tiriti and equity is not only policy language — it is being translated into member capability, sector behaviour and practical support.
DHA Member Relational Engagement
& Cultural Capability Index
Wolfgramm Holdings
Building relational capability and cultural confidence across Aotearoa's digital health sector.