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<h2>How SMEs Built Belonging Through Wellness on the Marae (meeting grounds)</h2><h3>Intro:</h3><p>Many New Zealand SMEs want to build confident, culturally aware teams but do not know where to start. Leaders tell us they worry about getting it wrong or using the wrong kupu (words), which creates hesitation rather than progress. This case study shows a simple pathway that replaced uncertainty with confident action in 30 days.</p><h3>The challenge</h3><p>The team had good intent but low confidence. Meetings opened awkwardly, welcoming visitors felt inconsistent, and staff were unsure how tikanga (customs and correct ways of doing things) should guide decisions at work.</p><h3>Why a marae (meeting grounds) based approach works</h3><p>Learning on a marae (meeting grounds) brings people into a living space of tikanga (customs) and kawa (protocols). It creates psychological safety, turns protocols into everyday practice, and connects teams with the why behind each action. People experience manaakitanga (care and hospitality) and whanaungatanga (relationships and connection) in real time rather than only talking about them.</p><ul><li>Practical and relevant for NZ workplaces</li><li>Grounded in tikanga (customs) and kawa (protocols)</li><li>Designed for confidence, not perfection</li></ul><h3>What we did</h3><p>We ran a three part learning pathway. Each session layered knowledge with practice so people left with actions they could use the next working day.</p><p><strong>Session 1: Understanding Māori Cultural Engagement Practices</strong></p><p>An introduction to tikanga (customs), kawa (protocols), hui (meetings/gatherings), and pepeha (cultural introductions)<br>Tailored for non-Māori organisations. Participants learned everyday protocols for welcomes, introductions, and meetings that build respect and clarity.</p><p><strong>Session 2: Pōwhiri (formal welcome ceremony) and Whakatau (informal welcome) Readiness</strong></p><p>A deep dive into formal and informal welcomes. Teams practiced roles, language, and flow so they can participate with confidence at a marae (meeting grounds) or host visitors at work with care.</p><p><strong>Session 3: Mana Motuhake (self-determination) for practical decision making</strong></p><p>Exploring the concept of mana motuhake (self-determination) and how it informs good decision making in SMEs. We mapped practical scenarios, from team stand ups to client meetings, so people could align process with purpose.</p><p>Alongside the sessions, participants experienced an official pōwhiri (formal welcome ceremony) and a short history kōrero (talk) about the marae (meeting grounds) and its environs.</p><h3>Results in 30 days</h3><ul><li>More confident introductions and mihi (greetings/acknowledgements) in meetings</li><li>Clearer roles during welcomes and events</li><li>Stronger sense of belonging and shared purpose</li><li>Managers observed more engaged participation and fewer avoidant behaviours<ul><li>“Belonging grows when people know how to show up.”<br></li></ul></li></ul><h3>Lessons for HR and People leaders</h3><ol><li>Start with shared foundations. Give everyone the same baseline of tikanga (customs) and kawa (protocols).</li><li>Practice, not just learn. Rehearse greetings, welcomes, and hui (meeting) flow until it is second nature.</li><li>Tie it to decisions. Link each protocol to daily business choices so the learning travels back to the office.</li><li>Make it safe to learn. Normalise questions and practice time. Confidence follows practice.</li><li>Keep the momentum. Follow up with short refreshers and visible rituals that reinforce the shift.<br></li></ol><h3>Who should attend</h3><ul><li>HR and People leaders who set culture and onboarding</li><li>Team leads and client facing staff</li><li>Executives who sponsor inclusion and want a practical pathway</li></ul><h3>Next steps</h3><p>If you want a similar outcome for your team, we recommend a one day marae (meeting grounds) based workshop that includes the three sessions above, a pōwhiri (formal welcome ceremony), and a guided history kōrero (talk). We tailor scenarios to your sector and current challenges.</p><p><strong>Ready to build confident cultural practice in your organisation?</strong></p><p>Book a marae based workshop:<a href="https://www.wgholdings.co.nz/contact" data-mce-href="https://www.wgholdings.co.nz/contact">Contact Us</a><br>Or email <a data-mce-href="mailto:%20info@wgholdings.co.nz" href="mailto:%20info@wgholdings.co.nz">info@wgholdings.co.nz</a></p>

How SMEs Built Belonging Through Wellness on the Marae

<h3>Introduction</h3><p>Workplace inclusion has become a business imperative in Aotearoa New Zealand. Organisations are under increasing pressure to create environments where people from all backgrounds feel respected, valued, and able to contribute fully. While many businesses turn to generic diversity and inclusion programmes, a uniquely powerful approach is emerging: marae-based training. Rooted in Māori cultural practice, it offers more than a workshop — it provides an experience that transforms relationships, perspectives, and workplace culture.</p><h3>&nbsp;1. Why the Marae Matters</h3><p>The marae is more than a venue. It is the spiritual, cultural, and physical heart of Māori communities. Hosting training in this environment allows participants to experience tikanga (protocols), kawa (customs), and whanaungatanga (relationships) in a living, authentic setting. Unlike traditional conference rooms, the marae immerses people in the values that underpin genuine connection and inclusion.</p><h3>&nbsp;2. Moving Beyond “Tick-Box” Training</h3><p>Many traditional diversity initiatives can feel like compliance exercises. Marae-based training moves beyond policy to practice. Participants are welcomed through pōwhiri or whakatau, engage in dialogue within the wharenui (meeting house), and share kai (food) together. These experiences break down barriers, foster mutual respect, and leave a lasting imprint that no PowerPoint slide could replicate.</p><h3>&nbsp;3. The Business Benefits of Cultural Immersion</h3><p>Inclusive workplaces are more innovative, resilient, and productive. Research shows that cultural confidence improves staff retention, strengthens leadership, and builds trust with customers and communities. Marae-based training directly supports these outcomes by:</p><ul><li>Building cultural capability across teams</li><li>Strengthening understanding of Te Tiriti o Waitangi responsibilities</li><li>Improving communication and collaboration in diverse settings</li><li>Enhancing wellbeing and a sense of belonging<br>&nbsp;<h3>4. Why This Matters for the Future of Work</h3><span style="font-family: inherit; font-size: 18px; font-weight: inherit;" data-mce-style="font-family: inherit; font-size: 18px; font-weight: inherit;">The future of New Zealand workplaces is deeply tied to our bicultural foundations and our growing multicultural reality. Businesses that engage with Māori values and practices position themselves as forward-thinking and socially responsible. Marae-based training is not just about today’s compliance — it’s about tomorrow’s competitive advantage.</span></li></ul><h3>&nbsp;Conclusion</h3><p>Marae-based training represents a shift from theory to lived experience. By embedding cultural capability within authentic Māori spaces, organisations can move from inclusion as a policy to inclusion as a practice.</p><p><strong>Ready to transform your workplace culture?</strong></p><p>👉 Explore our Māori Cultural Capability &amp; Te Tiriti Training <a href="https://www.wgholdings.co.nz/services" data-mce-href="https://www.wgholdings.co.nz/services">Services</a> or contact us at<a data-mce-href="mailto:%20info@wgholdings.co.nz" href="mailto:%20info@wgholdings.co.nz" target="_blank" rel="noopener"> info@wgholdings.co.nz</a> to book a strategy session.</p>

Why Marae-Based Training is the Future of Workplace Inclusion in New Zealand

<figure id="figure-nomc1zrx5amf0ahwcu"><iframe id="nomc1zrx5amf0ahwcu" src="https://www.youtube.com/embed/0pJWPd-UnPQ" class="w-full bg-gray-100 rounded-2xl md:rounded-3xl lg:rounded-4xl" style="aspect-ratio: 16/9;" allowfullscreen="" data-url="https://youtu.be/0pJWPd-UnPQ" data-corners="default" data-fullwidth="false" data-mce-src="https://www.youtube.com/embed/0pJWPd-UnPQ" data-mce-style="aspect-ratio: 16/9;"></iframe></figure><h3>Introduction</h3><p>In an increasingly complex world, businesses and communities are seeking pathways to growth that are not only efficient but also deeply rooted in integrity and cultural understanding. Enter Wolfgramm Holdings, an organisation at the forefront of this movement in Aotearoa. We stand as a beacon where Indigenous wisdom powerfully meets future innovation, supporting businesses, institutions, and communities to flourish with integrity.</p><h3>The Core Philosophy</h3><p>Weaving Wisdom with the Future Wolfgramm Holdings distinguishes itself by seamlessly weaving Mātauranga Māori, Te Tiriti education, AI and automation, Indigenous tourism, leadership development, and tikanga-based engagement into everyday practice. </p><p>Our approach isn't about generic templates; it's about delivering customised, culturally grounded transformation across multiple sectors. </p><p>Every service is underpinned by Māori knowledge, relational integrity, and future-focused practice.</p><h3>Our Diverse Services for Holistic Transformation</h3><p>Wolfgramm Holdings offers a comprehensive suite of services designed to address a wide array of organisational needs:</p><ol><li><strong>Indigenous Tourism</strong>: Experience the richness of Indigenous culture through full-day immersive journeys at traditional tribal meeting grounds in Auckland. These experiences, designed for groups and conference delegates, offer authentic connection through ceremony, storytelling, and hands-on cultural engagement.</li><li><strong>Cultural Capability &amp; Te Tiriti Training</strong>: From Te Tiriti education and cultural readiness assessments to tailored workshops, Wolfgramm Holdings helps embed equity, understanding, and responsiveness into your team.</li><li><strong>Digital Uptake Strategies</strong>: We empower businesses to boost operational efficiency by adopting AI and automating repetitive, 'soul-crushing' tasks. Through practical workshops and tailored implementation support, we build digital confidence within teams.</li><li><strong>Leadership &amp; Wellbeing</strong>: Our twelve-week programmes and wellbeing strategies are meticulously designed to cultivate culturally grounded, resilient leaders who are deeply aligned with Indigenous values.</li><li><strong>Relational Engagement for Researchers &amp; Providers</strong>: For PhD researchers and providers, Wolfgramm Holdings assists in embedding tikanga into research and practice through onboarding, workshops, and co-designed Memorandum of Understanding.<br></li></ol><h3>Grounded in Trust, Driven by Impact</h3><p>Wolfgramm Holdings has earned the trust of industry leaders, councils, researchers, SMEs, and cultural organisations across Aotearoa. Their fundamental principle, or kaupapa, is built on trust, responsiveness, and results.</p><p>The strength behind Wolfgramm Holdings lies in its dedicated whānau of educators, strategists, technologists, cultural advisors, and relational leaders. This diverse team is united by an unwavering commitment to transformative change rooted in kaupapa Māori. We go beyond merely delivering workshops; our mission is to shift worldviews, build trust, and guide long-term growth across business, research, and public life.<br></p><h3>A Partnership Approach to Co-Design the Future</h3><p>What sets Wolfgramm Holdings apart is their collaborative spirit. We understand that every organisation's journey is unique. We begin by listening intently, mapping your specific goals, and then crafting a bespoke plan that is deeply grounded in kaupapa Māori, rather than relying on generic templates. Whether your goal is to integrate AI, deepen Treaty responsiveness, strengthen leadership and wellbeing, or forge cultural partnerships, our team is ready to walk alongside you.<br></p><h3>Conclusion</h3><p>Wolfgramm Holdings represents a powerful paradigm shift, demonstrating how the rich legacy of Indigenous wisdom can perfectly complement the innovations of the future. We are not just facilitating change; we are shaping a future where integrity, cultural understanding, and technological advancement coexist harmoniously for the benefit of all.</p><p>Ready to embark on a journey of culturally grounded transformation? Explore how Wolfgramm Holdings can support your organisation to grow with integrity. Contact us today to co-design your next steps !!<br><a href="https://www.wgholdings.co.nz/" data-mce-href="https://www.wgholdings.co.nz/" title="Contact Us">Contact Us</a>&nbsp;<br></p>

Wolfgramm Holdings: Where Indigenous Wisdom Powerfully Meets Future Innovation for Transformative Growth

<h2>Marae Day: Uniting Communities</h2><figure id="figure-6gqnarejykm7ky1h7q"><img id="6gqnarejykm7ky1h7q" src="https://cdn.durable.co/covers/22Wa6i7tSC3x1FKlL4WOO31570ANlhAb3z3es7SpOCYeEI5qhoSTFnBcgZCgRD5s.jpg" alt="" title="" class="object-cover bg-gray-100 rounded-2xl md:rounded-3xl lg:rounded-4xl" style="aspect-ratio: 16/9; object-position: center center;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="undefined" data-positiony="undefined" data-fullwidth="false" data-mce-src="https://cdn.durable.co/covers/22Wa6i7tSC3x1FKlL4WOO31570ANlhAb3z3es7SpOCYeEI5qhoSTFnBcgZCgRD5s.jpg" data-mce-style="aspect-ratio: 16/9; object-position: center center;"></figure><p>Marae are more than just physical gathering spaces; they are the beating heart of Māori communities, deeply rooted in cultural traditions, resilience, and connection. These sacred meeting grounds serve as centers of cultural excellence, knowledge transmission, and community support, playing a crucial role in uniting people from all walks of life.</p><p>In contemporary New Zealand, marae continue to evolve, extending their influence beyond traditional ceremonies and tangihanga (funerals) to encompass education, emergency response, economic development, and disaster preparedness. They foster a deep sense of whakawhanaungatanga—relationship-building—by welcoming schools, hosting cultural programs, and supporting whānau through challenging times.</p><p>This article explores the multifaceted roles marae play, highlighting their contributions to education, crisis response, and economic empowerment. As these institutions adapt to modern needs while preserving their cultural essence, they remain essential pillars of strength, unity, and identity for both Māori and non-Māori communities.</p><h2>Marae: Whakawhanauangatanga Through School Visits&nbsp;</h2><figure id="figure-hed1zp3zeem7ky1qbz"><img id="hed1zp3zeem7ky1qbz" src="https://cdn.durable.co/blocks/1azHeM46yeAlfaT7Xd36Hwu6TCrjOIFBjwjLsoeSr1IYHQOFbbpDwY9LniGMKIof.png" alt="" title="" class="object-cover bg-gray-100 rounded-2xl md:rounded-3xl lg:rounded-4xl" style="aspect-ratio: 16/9; object-position: center center;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="undefined" data-positiony="undefined" data-fullwidth="false" data-mce-src="https://cdn.durable.co/blocks/1azHeM46yeAlfaT7Xd36Hwu6TCrjOIFBjwjLsoeSr1IYHQOFbbpDwY9LniGMKIof.png" data-mce-style="aspect-ratio: 16/9; object-position: center center;"></figure><p>Whakawhanaungatanga, the Māori concept of building relationships and bringing people together, is exemplified through school visits to marae. These visits provide authentic learning experiences for students, connecting them with their culture, identity, and language.</p><p>At Te Pā Wānanga, a bilingual class located on Omaka Marae in Blenheim, students spend time in the wharenui learning about te ao Māori, including waiata and karakia, which deepens their understanding of their heritage and connection to the marae.</p><p>These marae-based learning programs foster strong relationships between schools, whānau, and the local community. Students grow more confident in their cultural identity, with their "chins up, their eyes wide open," as they remain immersed in te ao Māori throughout the school day.</p><p>The inclusive learning environment encourages whānau participation, allowing families to observe, engage, and learn alongside their children, strengthening the bonds between generations and the wider community.</p><h2>Marae as Emergency Shelters</h2><figure id="figure-5d8cvassim7ky22vs"><img id="5d8cvassim7ky22vs" src="https://cdn.durable.co/blocks/29ouWt57S32tAmvPuazXTT3oHdfKXZu6GLGyUeaHZIByjphEivDYSMSngkGfZd0P.jpg" alt="" title="" class="object-cover bg-gray-100 rounded-2xl md:rounded-3xl lg:rounded-4xl" style="aspect-ratio: 16/9; object-position: center center;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="undefined" data-positiony="undefined" data-fullwidth="false" data-mce-src="https://cdn.durable.co/blocks/29ouWt57S32tAmvPuazXTT3oHdfKXZu6GLGyUeaHZIByjphEivDYSMSngkGfZd0P.jpg" data-mce-style="aspect-ratio: 16/9; object-position: center center;"></figure><p>Marae play a crucial role as emergency shelters during natural disasters and crises in New Zealand. These cultural hubs often serve as trusted community centers, providing essential services such as shelter, food, and care to whānau and the wider public.</p><p>During emergencies, marae mobilize rapidly, demonstrating effective emergency management and relief efforts despite limited resources.</p><p>Marae have become local emergency response centers, capable of feeding up to a thousand people daily during disasters.<br>They offer a face-to-face approach to recovery, providing a focal point for both the local Māori community and civil defense teams.<br>Many marae are working to increase their resilience by installing solar panels, water tanks, and communication systems like Starlink.<br></p><p>The Cultural Initiatives Fund and Marae Infrastructure Programme provide support for marae development projects, enhancing their ability to serve as emergency shelters.</p><h2>Marae-Led Disaster Preparedness</h2><p>Marae play a crucial role in disaster preparedness and response across Aotearoa New Zealand, serving as vital hubs for community resilience.&nbsp;</p><p>Many regions are implementing marae preparedness plans to enhance their capacity to support communities during emergencies.</p><p>These plans typically involve identifying potential hazards, cataloging available resources, and establishing links with emergency agencies.</p><ul><li>Marae often become default emergency shelters, providing food, accommodation, and cultural support to affected communities.</li><li>Initiatives like the Ipu Ohotata (emergency containers) program in Te Tauihu equip marae with essential supplies for disaster response.</li><li>Some marae are investing in self-sufficiency measures such as solar panels, water tanks, and satellite communication systems to improve their resilience.</li><li>Despite their critical role, many marae face challenges in receiving adequate support and recognition from government agencies for their emergency response efforts.</li></ul><h2>Marae: Community Resilience in Crises Situations</h2><p>Marae play a pivotal role in enhancing community resilience during crises, serving as vital hubs for support and recovery. Recent research has revealed that one in three marae are at risk of flooding, one in three are in landslide-prone areas, and one in five are in tsunami evacuation zones.</p><p>Despite these challenges, marae have consistently demonstrated their ability to mobilize rapidly and provide effective emergency management during natural disasters. To strengthen marae resilience, initiatives such as the Marae Emergency Preparedness Plan are being implemented across New Zealand.&nbsp;</p><p>These plans help marae identify potential hazards, catalog available resources, and establish links with emergency agencies.Some marae are also investing in self-sufficiency measures, including installing water tanks, solar panels, and satellite communication systems.</p><p>However, there is a growing recognition that marae often do not receive adequate support from government agencies in return for their crucial community service during crises, highlighting the need for formalized iwi involvement in Civil Defence Emergency Management structures.</p><h2>Marae Oranga &amp; Cultural Revitalization</h2><figure id="figure-6jamcdyvglm7ky2lfv"><img id="6jamcdyvglm7ky2lfv" src="https://cdn.durable.co/blocks/6X0yujD18rn6Vd1kCpbA35zfU7apiV796cAcvbsj1ELmcWPapiwiqquOkYu0U6jl.jpg" alt="" title="" class="object-cover bg-gray-100 rounded-2xl md:rounded-3xl lg:rounded-4xl" style="aspect-ratio: 16/9; object-position: 50% 45%;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="50%" data-positiony="45%" data-fullwidth="false" data-mce-src="https://cdn.durable.co/blocks/6X0yujD18rn6Vd1kCpbA35zfU7apiV796cAcvbsj1ELmcWPapiwiqquOkYu0U6jl.jpg" data-mce-style="aspect-ratio: 16/9; object-position: 50% 45%;"></figure><p>The Oranga Marae programme, a joint initiative between Te Puni Kōkiri and the Department of Internal Affairs, supports the physical and cultural revitalization of marae as centers of Māori identity and mātauranga.</p><p>This initiative provides funding, advice, and support for marae development projects, including building renovations and activities to restore cultural knowledge. The programme aims to strengthen marae's ability to pass on ancestral knowledge of whaikōrero, karanga, and local mātauranga, tikanga, and kawa to descendants.</p><p>Key aspects of the Oranga Marae programme include:</p><ul><li>Support for marae affected by natural disasters or climate change.<br>Addressing health and safety concerns and compliance issues.</li><li>Building relationships and partnering opportunities to support marae development.</li><li>Funding for cultural revitalization activities to help preserve and share Māori heritage.</li><li>Utilization of technology, such as the Te Rererunga application, which allows iwi to record, document, and share their unique cultural heritage through 3D capture and visualization.<br></li></ul><h2>Marae: Learning Tikanga Through Experience</h2><figure id="figure-ow1xkn0vzhm7ky3g1e"><img id="ow1xkn0vzhm7ky3g1e" src="https://cdn.durable.co/blocks/2cJ1GFMz0aRxxRQfGdvLZiRSMKw6c7Ew0COuFl8PK2bZxAC6t8vJCYGrJSXLG6fl.jpg" alt="" title="" class="object-cover bg-gray-100 rounded-2xl md:rounded-3xl lg:rounded-4xl" style="aspect-ratio: 16/9; object-position: center center;" data-corners="default" data-aspect="16:9" data-caption="" data-positionX="undefined" data-positionY="undefined" data-fullWidth="false"/></figure><p>Experiential learning plays a crucial role in understanding tikanga Māori, offering a deeper and more meaningful connection to Māori customs and protocols. Marae-based learning provides an immersive environment where theory meets practice, allowing learners to experience te ao Māori firsthand.</p><p>This approach enables students to participate in pōwhiri, practice mihimihi and pēpeha, and improve their spoken te reo Māori through waiata and group activities. The experiential learning cycle enhances personal growth by encouraging learners to think critically, reflect on their experiences, and apply their understanding to new situations.</p><p>This process not only deepens conceptual understanding of tikanga but also develops interpersonal skills and cultural competence. Programmes like He Papa Tikanga offer insights into Māori worldviews, traditions, and values, allowing learners to apply these concepts in their homes, workplaces, and communities.</p><h2>Marae: Economic Benefits &amp; Opportunities</h2><p>Marae day visits offer significant economic opportunities for Māori communities, providing a platform for sustainable tourism and local business development.&nbsp;</p><p>These visits create employment opportunities for rangatahi, enabling them to pursue careers in their local areas while preserving and sharing their cultural heritage.</p><p>Kohutapu Lodge and Tribal Tours in Murupara exemplifies this approach, offering authentic "real people tourism" experiences that immerse visitors in modern Māori community life.</p><ul><li>Marae-based tourism initiatives generate income for whānau and contribute to regional economic development.</li><li>Funds earned from hosting international tourists are often reinvested in the community, supporting scholarships, work-training programs, and local infrastructure.</li><li>The Provincial Growth Fund has invested in Māori-led businesses and infrastructure development in communities with high Māori populations, stimulating economic growth and job creation.</li><li>These initiatives not only provide economic benefits but also foster cultural pride and enable cross-cultural exchanges, contributing to the overall wellbeing and self-determination of Māori communities.</li></ul><h2>Conclusion</h2><p>Marae remain indispensable to the cultural, social, and economic fabric of Aotearoa New Zealand. Whether serving as learning hubs for tamariki, safe havens during crises, or catalysts for economic growth, they continue to embody the values of manaakitanga (hospitality), kotahitanga (unity), and resilience.</p><p>Despite facing challenges such as climate threats and limited government recognition, marae persist in their mission to uplift and protect their communities.&nbsp;</p><p>Initiatives like Oranga Marae, emergency preparedness programs, and cultural revitalization efforts are crucial in ensuring these sacred spaces remain strong for future generations.</p><p>As we look ahead, it is essential to acknowledge and support the vital role of marae in fostering a connected, resilient, and culturally rich society. By strengthening these institutions, we honor the past, empower the present, and secure a vibrant future for all who call Aotearoa home.</p>

Marae Day: Uniting Communities

<h2>Marae: Indigenous Storytelling Is in Our DNA</h2><p>Storytelling, deeply rooted in Māori culture, serves as a vital tool for preserving history, transmitting knowledge, and promoting well-being.&nbsp;</p><p>This ancient practice of sharing pūrākau (traditional stories) not only connects generations but also plays a crucial role in maintaining cultural identity, language, and spiritual beliefs in contemporary Māori society.</p><h2>Storytelling: How We Can Empower Māori Identity&nbsp;</h2><figure id="figure-tamb3idow9m79t5box"><img id="tamb3idow9m79t5box" src="https://cdn.durable.co/blocks/34ibz4kSGTWRbUbvj8lCKPfsN2DCen6UovC87br6IiePMVlhJ4KPAbug7xzQzEO5.jpg" alt="" title="" class="object-cover bg-gray-100 rounded-2xl md:rounded-3xl lg:rounded-4xl" style="aspect-ratio: 16/9; object-position: center center;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="undefined" data-positiony="undefined" data-fullwidth="false" data-mce-src="https://cdn.durable.co/blocks/34ibz4kSGTWRbUbvj8lCKPfsN2DCen6UovC87br6IiePMVlhJ4KPAbug7xzQzEO5.jpg" data-mce-style="aspect-ratio: 16/9; object-position: center center;"></figure><p>Pūrākau, as a form of Māori storytelling, plays a crucial role in empowering cultural identity and fostering a sense of belonging among Māori people, especially rangatahi (youth). These narratives serve as windows into the past, guiding future generations with ancestral wisdom and connecting individuals to their whakapapa (genealogy).</p><p>By engaging with pūrākau, Māori youth can develop a deeper understanding of their heritage and cultivate pride in their identity. This connection to cultural stories and traditions has been shown to have significant psychological benefits, helping individuals externalize difficulties and find reassurance in the shared experiences of their tīpuna (ancestors).</p><p>Moreover, the practice of sharing and engaging with pūrākau in educational and community settings fosters a collective spirit, strengthening bonds within whānau (family) and wider Māori society.</p><h2>Pūrākau In Therapeutic Practice</h2><ul><li>Pūrākau, traditional Māori storytelling, has emerged as a powerful therapeutic tool in mental health settings, offering a culturally relevant approach to healing and well-being.&nbsp;</li><li>This practice, known as "mahi ā ngā atua" (the deeds of the gods), involves sharing traditional stories featuring atua (gods) with tangata whaiora (mental health clients) and their whānau (family), followed by wānanga (discussion and debate) to explore the embedded knowledge and meanings.</li><li>The therapeutic process allows clients to retell and creatively represent pūrākau through various mediums such as waiata (songs), haka (dance), poetry, or visual arts, connecting their personal experiences to ancestral wisdom.</li><li>Pūrākau in therapy helps build self-worth, empowers with knowledge, and offers a culturally specific healing process.<br></li><li>It provides a framework for discussing psychological distress and trauma through archetypal characters.<br></li><li>The approach enhances cultural identity, sense of belonging, and leadership skills in various contexts, including sports teams.<br></li><li>Clinicians use pūrākau as an engagement tool, assessment framework, and intervention process, emphasizing Māori voices and cultural practices.&nbsp;</li><li>Research suggests that pūrākau therapy can benefit both Māori and non-Māori clients, offering a valuable complement to Western psychological models.</li></ul><h2>Pūrākau in Mental Health</h2><figure id="figure-l0d61bdu2mm79t5zgt"><img id="l0d61bdu2mm79t5zgt" src="https://cdn.durable.co/blocks/17KKMvdxvVbNodRRhaqZnAI6zcIZQuKJPeDGUh37UmovRMWZjDpqsTnLpdbj2Squ.jpg" alt="" title="" class="object-cover bg-gray-100 rounded-2xl md:rounded-3xl lg:rounded-4xl" style="aspect-ratio: 1/1; object-position: 45% 45%;" data-corners="default" data-aspect="1:1" data-caption="" data-positionx="45%" data-positiony="45%" data-fullwidth="false" data-mce-src="https://cdn.durable.co/blocks/17KKMvdxvVbNodRRhaqZnAI6zcIZQuKJPeDGUh37UmovRMWZjDpqsTnLpdbj2Squ.jpg" data-mce-style="aspect-ratio: 1/1; object-position: 45% 45%;"></figure><p>Pūrākau, traditional Māori storytelling, has gained recognition as a powerful tool in mental health treatment within Aotearoa New Zealand. This approach offers a culturally affirming alternative to Western psychiatric methods, emphasizing Māori worldviews of health and well-being.</p><p>The Mahi a Atua program, developed by Māori psychiatrist Diana Maree Kopua and Tohunga Mark A Kopua, integrates pūrākau into mental health services, providing a framework that resonates with Māori clients and their whānau.</p><ul><li>Pūrākau in therapy helps remove cultural shame and gives mana to Māori patients by comparing their situations to those of their tūpuna (ancestors).</li><li>The Toka Āhuru framework guides clinicians in using pūrākau effectively, encouraging understanding of both the stories and their place in te ao Māori worldview.</li><li>This approach aligns with Māori models of health, such as Te Whare Tapa Whā, addressing spiritual, physical, and emotional well-being holistically.</li><li>Research indicates that pūrākau can benefit both Māori and non-Māori clients, offering a valuable complement to conventional psychological approaches.<br></li></ul><h2>Pūrākau: Healing Through Ancestral Narratives</h2><p>Pūrākau, as a form of ancestral storytelling, offers a powerful pathway to healing and reconnection with Māori cultural identity. This approach, rooted in Indigenous knowledge, provides a unique framework for addressing mental health challenges by drawing on the wisdom of tūpuna (ancestors) and mātauranga Māori (Māori knowledge).</p><p>The practice of sharing and engaging with pūrākau allows individuals to contextualize their personal struggles within a broader cultural narrative, often leading to transformative outcomes in overcoming addictions, addressing violent situations, and improving interpersonal relationships.</p><ul><li>Pūrākau helps ignite "knew knowledge" - ancestral wisdom that resides within Māori DNA, waiting to be awakened.<br></li><li>The approach aligns with Māori worldviews of health, emphasizing the interconnectedness of spiritual, physical, and emotional well-being.</li><li>Engaging with pūrākau can help externalise difficulties and reduce feelings of isolation by connecting individuals to shared ancestral experiences.&nbsp;</li><li>This method of healing through storytelling is gaining recognition internationally, with Māori practitioners invited to share their insights at global forums like COP28.</li></ul><h2>Pūrākau: &nbsp;Oral Traditions &amp; Whakapapa</h2><figure id="figure-pwi412x90am79t757w"><img id="pwi412x90am79t757w" src="https://cdn.durable.co/blocks/fTOT0k1IrGFayajQmJRAjJGQw87Rg088OAsKNel2CNpGjAvU1AEdiyKHsBO0xk3J.jpg" alt="" title="" class="object-cover bg-gray-100 rounded-2xl md:rounded-3xl lg:rounded-4xl" style="aspect-ratio: 16/9; object-position: 55% 50%;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="55%" data-positiony="50%" data-fullwidth="false" data-mce-src="https://cdn.durable.co/blocks/fTOT0k1IrGFayajQmJRAjJGQw87Rg088OAsKNel2CNpGjAvU1AEdiyKHsBO0xk3J.jpg" data-mce-style="aspect-ratio: 16/9; object-position: 55% 50%;"></figure><p>Whakapapa, the Māori concept of genealogy, is deeply embedded in oral traditions and serves as a fundamental framework for understanding identity, history, and connections to the natural world.&nbsp;</p><p>Traditionally transmitted orally, whakapapa links individuals to their ancestors, land, and the universe through various storytelling methods such as tararere (single line of descent) and tātai hikohiko (short genealogies of important ancestors).</p><p>These oral narratives often intertwine with creation stories, connecting people to gods and mythical figures, reinforcing cultural bonds and ensuring the continuity of Māori knowledge.</p><ul><li>Whakapapa is recalled through waiata (songs), particularly oriori sung to children, and stories that connect genealogy to the landscape.<br></li><li>Experts used rākau whakapapa, notched sticks, as memory aids when reciting names.</li><li>The wharenui (meeting house) serves as a physical representation of whakapapa, with the oldest ancestors at the top and recent lineages at the bottom.</li><li>This oral tradition fosters a sense of belonging, grounds people to the earth, and provides a framework for understanding one's place in the world.<br></li></ul><h2>Story Telling: How We Will Use Our indigenous knowledge &amp; Artificial Intelligence</h2><figure id="figure-0dqvt13f5um79t7tq1"><img id="0dqvt13f5um79t7tq1" src="https://cdn.durable.co/blocks/2bzusSp72lHplr7EI0NUCxQG0twUK86BFxHGPfNb6jan7MaF8O9S5eNqA3cgg277.jpg" alt="" title="" class="object-cover bg-gray-100 rounded-2xl md:rounded-3xl lg:rounded-4xl" style="aspect-ratio: 16/9; object-position: center center;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="undefined" data-positiony="undefined" data-fullwidth="false" data-mce-src="https://cdn.durable.co/blocks/2bzusSp72lHplr7EI0NUCxQG0twUK86BFxHGPfNb6jan7MaF8O9S5eNqA3cgg277.jpg" data-mce-style="aspect-ratio: 16/9; object-position: center center;"></figure><p>In recent years, Māori storytellers have embraced digital technologies to preserve and share their cultural narratives. The Arataki Cultural Trails app, developed by Māori tech company Arataki Systems, allows users to listen to historical and cultural stories at significant sites in the Bay of Plenty and beyond, reinvigorating the vital oral tradition of Māori storytelling.</p><p>This innovative approach not only preserves important stories for future generations but also makes them accessible to a wider audience. Digital storytelling has also emerged as a powerful method for Māori to express their experiences, particularly in healthcare settings.&nbsp;</p><p>Research has shown that digital storytelling can be an effective tool for Māori to share their experiences of providing end-of-life caregiving, aligning with the oral/aural nature of Māori society.</p><p>Additionally, digital technologies are being used to archive waiata and haka, ensuring the preservation of these essential cultural expressions. These modern tools are helping to bridge the gap between traditional storytelling methods and contemporary media, allowing Māori to maintain their cultural heritage while adapting to the digital age.</p><h2>Storytelling: Using Marae to Bolster The Economy</h2><figure id="figure-57e9ah1nkm79t83yf"><img id="57e9ah1nkm79t83yf" src="https://cdn.durable.co/blocks/39s4MdEkObwnVHNCAy3ENmdLv1dabc2oJgDg0AU5ReG6C6NKUjVRwYfBdaWQZNfu.jpg" alt="" title="" class="object-cover bg-gray-100 rounded-2xl md:rounded-3xl lg:rounded-4xl" style="aspect-ratio: 16/9; object-position: center center;" data-corners="default" data-aspect="16:9" data-caption="" data-positionX="undefined" data-positionY="undefined" data-fullWidth="false"/></figure><p>Marae, as cultural hubs for Māori communities, are increasingly leveraging storytelling traditions to create economic opportunities. The Oranga Marae programme, supported by the New Zealand government, aims to revitalize marae and strengthen their ability to pass on ancestral knowledge, including storytelling practices.</p><p>This initiative has led to the development of tourism experiences owned and operated by whānau, hapū, or iwi, employing locals to share their stories authentically. These storytelling-based tourism ventures not only generate income but also contribute to cultural preservation and community well-being. For instance, some marae have created jobs for tradespeople and contractors through renovation projects, while others have developed cultural tourism experiences that showcase Māori heritage and traditions.&nbsp;</p><p>This approach aligns with the Māori concept of "Ka Mua, Ka Muri" - walking backward into the future - by using traditional storytelling to create sustainable economic opportunities while preserving and promoting cultural identity.</p><h2>Conclusion</h2><p>Storytelling remains at the heart of Māori culture, serving as a bridge between generations, a tool for healing, and a means of preserving identity in an evolving world.&nbsp;</p><p>From pūrākau in therapeutic settings to digital innovations and economic empowerment through marae-based initiatives, the practice of storytelling continues to adapt while staying deeply rooted in whakapapa and mātauranga Māori.&nbsp;</p><p>By embracing both traditional and modern storytelling methods, Māori communities are ensuring that their voices, histories, and wisdom endure for future generations.&nbsp;</p><p>As storytelling is woven into every aspect of Māori life, it remains a testament to the resilience, strength, and vibrancy of Indigenous knowledge—guiding the way forward while honoring the past.</p>

Marae: Indigenous Storytelling Is in Our DNA

<h2>Marae: Inspiring Generations&nbsp;of New Zealanders</h2><p>Marae are more than just meeting places; they are the spiritual and cultural heartbeat of Māori communities, carrying the wisdom of generations and shaping the identity of future ones.&nbsp;</p><p>As living repositories of tradition, language, and values, marae serve as spaces where storytelling, education, and cultural practices flourish.&nbsp;</p><p>From the preservation of oral histories to the revitalization of Te Reo Māori, these sacred sites remain essential in fostering a deep sense of belonging and continuity for young Maori in an ever-evolving world.&nbsp;</p><p>By understanding the profound role of marae, we can appreciate their significance not only as cultural landmarks but also as dynamic centers of learning, resilience, and connection.</p><h2>Preserving Legends for Future Generations&nbsp;</h2><p>Preserving Māori legends for future generations is a crucial aspect of maintaining cultural identity and heritage. Pūrākau, or traditional Māori stories, are structured narratives with a beginning, middle, and end that serve as vehicles for transmitting cultural values, lessons, and history.</p><p>These stories are more than mere entertainment; they explain the past, remember experiences, and pass on learning to younger generations.</p><p>To ensure the continuity of these oral traditions, sustainable tourism initiatives have emerged as a powerful tool for preservation. By supporting community-driven projects that safeguard storytelling traditions, sustainable tourism enables local customs to thrive in the modern world.</p><p>For instance, eco-tourism models work with Indigenous communities to host travelers in ways that incorporate authentic cultural experiences, introducing visitors to legends tied to specific landscapes or historical landmarks.</p><p>This approach not only preserves the integrity of cultural sites but also reinforces the role of folklore in maintaining community identity, ensuring that these valuable tales remain alive and relevant in an increasingly globalized era.</p><h2>Oral Histories and Ancestral Wisdom</h2><p>Māori oral tradition serves as a rich repository of cultural heritage, encompassing whakapapa (genealogies), whakataukī (sayings), kōrero (narratives), and waiata (songs and chants).&nbsp;</p><p>These oral histories not only preserve the worldview and values of the Māori people but also convey profound truths about the relationship between humans, nature, and the spiritual realm.</p><p>For instance, the tale of Tāne Mahuta's separation of Ranginui and Papatūānuku illustrates the interconnectedness of all living things.</p><p>Pūrākau (mythological traditions) are statements about the nature of the world, and their recitation ritually 'recreates' the world.<br>Storytelling often occurs in marae, where communities gather to listen and learn.</p><p>These narratives provide guidance on ethical conduct, environmental stewardship, and interpersonal relationships.<br>The concept of tei laititi-tei matua, similar to tuakana-teina, involves older children teaching younger ones, ensuring the continuity of cultural knowledge.</p><h2>Role of Marae in Education&nbsp;</h2><figure id="figure-8i8y2uvslm79sves0"><img id="8i8y2uvslm79sves0" src="https://cdn.durable.co/blocks/6ABtG53l40EycH1PaHXcT9HFU5i03mtp02POgU5PZ9elxXBx1ZjbpyKGmJPANZdg.jpg" alt="" title="" class="object-cover bg-gray-100 rounded-2xl md:rounded-3xl lg:rounded-4xl" style="aspect-ratio: 16/9; object-position: center center;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="undefined" data-positiony="undefined" data-fullwidth="false" data-mce-src="https://cdn.durable.co/blocks/6ABtG53l40EycH1PaHXcT9HFU5i03mtp02POgU5PZ9elxXBx1ZjbpyKGmJPANZdg.jpg" data-mce-style="aspect-ratio: 16/9; object-position: center center;"></figure><p>Marae have emerged as transformative spaces in education, particularly for Māori learners, by fostering cultural identity and academic success.&nbsp;</p><p>School-based marae, or marae-ā-kura, integrate te reo Māori, tikanga, and kawa into daily learning, creating an environment where students can live and learn as Māori within mainstream schools.&nbsp;</p><p>These spaces provide a culturally safe setting for students to engage in practices like pōwhiri and whaikōrero, which might not be accessible at their ancestral marae. Beyond schools, marae-based education for adults has proven effective in enhancing literacy and language skills through culturally grounded programmes.&nbsp;</p><p>By prioritizing te reo Māori and incorporating spiritual and ancestral dimensions, these initiatives have significantly improved participants' language proficiency and cultural confidence. Marae thus act as powerful educational hubs that bridge cultural heritage with contemporary learning needs.&nbsp;</p><h2>Language Revitalization Initiatives</h2><figure id="figure-8psqrybavkm79svvtv"><img id="8psqrybavkm79svvtv" src="https://cdn.durable.co/covers/374JX0yQEn357LipLq7VSuueqGeZlQeeerRvjAAFraW6fe8OoxKZaJWe6kkiEucU.png" alt="" title="" class="object-cover bg-gray-100 rounded-2xl md:rounded-3xl lg:rounded-4xl" style="aspect-ratio: 16/9; object-position: center center;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="undefined" data-positiony="undefined" data-fullwidth="false" data-mce-src="https://cdn.durable.co/covers/374JX0yQEn357LipLq7VSuueqGeZlQeeerRvjAAFraW6fe8OoxKZaJWe6kkiEucU.png" data-mce-style="aspect-ratio: 16/9; object-position: center center;"></figure><p>Te Reo Māori revitalization efforts have gained significant momentum through various initiatives aimed at preserving and promoting the language. Kōhanga Reo (language nests) and Kura Kaupapa Māori (Māori-medium schools) have been instrumental in creating immersive environments for young learners, ensuring intergenerational transmission of the language.</p><p>These educational initiatives, established in the 1980s, have played a crucial role in addressing the long-standing pattern of Māori language loss resulting from British colonization.&nbsp;</p><p>Community-led efforts have also been pivotal in the revitalization process. Volunteers and activists have organized language classes, workshops, and mentoring programs to provide accessible opportunities for people of all ages to learn and practice Te Reo Māori.</p><p>Additionally, the development of resources like Poutama Reo, a quality framework for Te Reo Māori in English-medium schools, demonstrates a collaborative approach between government agencies, educational institutions, and Māori communities to support language revitalization efforts.</p><p>These initiatives collectively contribute to raising the status of Te Reo Māori, promoting its learning, and creating opportunities for its everyday use in various contexts.</p><h2>Cultural Practices in Marae Life</h2><p>Marae life is steeped in rich cultural practices that form the backbone of Māori traditions and social interactions. At the heart of these practices is the pōwhiri, a formal welcoming ceremony that removes the tapu (sacredness) from visitors, known as waewae tapu or sacred feet.</p><p>This ceremony integrates various elements of Māori culture, including oratory, language, and social etiquette, which are given their fullest expression on the marae.</p><p>The communal nature of marae life is evident in shared activities and spaces. During important occasions, people sleep together in the wharenui (meeting house), eat in the wharekai (dining hall), and collectively participate in chores and tribal discussions.</p><p>This communal living reinforces the concept of whanaungatanga (kinship) and provides a unique environment for learning, debating, and celebrating Māori culture.</p><p>The marae also serves as a venue for significant life events such as tangihanga (funerals), hui (meetings), and educational workshops, ensuring the continuity of Māori customs and values across generations.</p><h2>Community Anchor Points</h2><p>Marae serve as the haukainga (home people) for Māori communities, providing a vital hub for cultural, social, and economic activities. These sacred spaces act as anchors for Māori identity, offering a tūrangawaewae (place to stand) for both urban and rural Māori.</p><p>The role of marae extends beyond traditional gatherings, evolving to meet contemporary community needs:</p><ul><li>Emergency response: During crises like the COVID-19 pandemic, marae distributed supplies and provided testing and vaccination facilities for Māori and the wider community.</li><li>Social services: Many marae offer health, education, and social services, including kōhanga reo early childhood education.</li><li>Cultural preservation: Marae host educational workshops and serve as spaces where traditional Māori oratory, language, and social etiquette are fully expressed.</li><li>Community resilience: As focal points for Māori leadership, marae play an adaptive role in addressing challenges faced by their communities.<br></li></ul><p>The evolving nature of marae as community centers necessitates ongoing support for their governance, management, and infrastructure to ensure they continue to serve as the beating heart of Māori culture and community well-being.&nbsp;</p><h2>Intergenerational Knowledge Through Storytelling</h2><figure id="figure-9qktnl2tdmm79swdf6"><img id="9qktnl2tdmm79swdf6" src="https://cdn.durable.co/blocks/32uxvyiHffkg01BHIsfB6MMQBaQ1Z7yYwV0Ph08t73GruqUFFEv8uH6zADH4LCl0.jpg" alt="" title="" class="object-cover bg-gray-100 rounded-2xl md:rounded-3xl lg:rounded-4xl" style="aspect-ratio: 16/9; object-position: 50% 10%;" data-corners="default" data-aspect="16:9" data-caption="" data-positionX="50%" data-positionY="10%" data-fullWidth="false"/></figure><p>Storytelling plays a crucial role in transmitting intergenerational knowledge and fostering cultural continuity within Māori communities. Passed down orally through whānau (family) and iwi (tribal) networks, these stories serve as anchors of cultural identity, reinforcing connections to the land, ancestors, and collective memory of the Māori people.</p><p>Through pūrākau (myths), korero (tales), whakataukī (proverbs), and waiata (songs), Māori elders impart traditional wisdom, values, and tikanga (customs) to younger generations.</p><ul><li>Storytelling often takes place in marae, traditional meeting places, where communities gather to listen, watch, and learn.</li><li>The concept of whakapapa (genealogy) is central to Māori storytelling, tracing connections between people, places, and things.</li><li>These narratives provide a framework for understanding the world, offering guidance on ethical conduct, environmental stewardship, and interpersonal relationships.</li><li>Modern interpretations of these timeless tales continue to evolve, addressing contemporary issues while preserving cultural heritage.<br></li></ul><h2>Conclusion</h2><p>Marae continue to stand as pillars of Māori identity, bridging the past, present, and future through storytelling, education, and communal life.&nbsp;</p><p>They are not just places of tradition but evolving hubs that adapt to modern challenges while preserving cultural integrity.&nbsp;</p><p>Whether through the transmission of ancestral wisdom, the revitalization of language, or their role in social services, marae remain vital in strengthening Māori communities and inspiring new generations.&nbsp;</p><p>As guardians of heritage and agents of change, marae will undoubtedly continue to play an essential role in shaping Aotearoa’s cultural landscape for years to come.</p>

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